Lamborghini Ultimate Collaboration

INVNT.ATOM x AUTOMOBILI LAMBORGHINI

THE ULTIMATE COLLABORATION

BACKGROUND

Across 2022 and 2023 INVNT.ATOM™ delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era. ‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and “The Epic Road Trip”, an 8-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar – continuing their commitment to a more sustainable future.

Opportunity

Lamborghini was the first super sports car brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], the two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030.

Solutions

First up “Lamborghini Ultimate 1:1 NFT and the Last Aventador Coupe” in partnership with Grammy-nominated artist Steve Aoki and Contemporary Artist Krista Kim delivered the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

Following suite, “The Epic Road Trip” was an 8-month long campaign showcasing monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto.

Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. Together, the two campaigns helped transition a history-rich legacy brand into the world of Web3 in a way that provided original loyalists access to the brand in unimagined ways, whilst enticing the next generation of loyalists to explore the world of Lamborghini.

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Lamborghini Ultimate Collaboration