This conversation features Rushenka Perera, the Vice President of Marketing for SAP ANZ. Rushenka shares her visionary approach to experiential marketing, emphasising the importance of connecting with consumers on a personal level.
Join Scott Cullather, INVNT’s President and CEO as they explore the innovative strategies SAP employs to engage diverse audiences, and the role of technology in shaping memorable experiences.
*Recorded Live at SXSW Sydney 2024*
More on SXSW Sydney & The Discovery Stage: https://invntapac.com/
Meet INVNT®: https://invntgroup.com/
Rushenka Perera, VP Marketing, SAP
