The Power of Humour: The Playbook for Turning Laughter into Loyalty
In this episode , Laura Roberts, Managing Director of INVNT APAC is joined by Lucinda Barlow, the Senior Director – Head of International Marketing at Uber. Lucinda shares her insights on the transformative power of humor in marketing, how local culture shapes global campaigns, and the evolving landscape of brand communication. From her experiences leading Uber’s marketing across 60 international markets to her perspective on humor’s resurgence in advertising, this episode is a must-listen for anyone interested in the intersection of creativity and technology.
*Recorded Live at SXSW Sydney 2024*
More on SXSW Sydney & The Discovery Stage: https://invntapac.com/
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