[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life
The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and Technology-Led Innovation category, and were humbled to have won both awards amongst such incredible and impactful work from other brands in the room.
About the Winning Campaigns…
Metaverse Category Winner – Lamborghini Ultimate: 1:1 NFT & the Last Aventador Coupé
This project was a full team effort in collaboration across [INVNT GROUP] with INVNT.ATOM, RM Sotheby’s, Steve Aoki, Krista Kim, HEVĒ agency and BZAR Metaverse.
We digitized the very last Lamborghini Aventador Coupe, and introduced to the world the first ever Metaverse NFT Supercar “ULTIMATE” a digital and physical collaboration stamping a moment in time.
How? We brought in world-class music artist Steve Aoki and NFT artist Krista Kim to envisage and bring to life the world’s first 1:1 Super car, to be auctioned off by powerhouse RM Sotheby’s. Ultimate 1:1 NFT and the last Avendator Coupé, sitting at the intersection of innovation, music, creativity, and world-first technology. This project took the world by storm via an integrated marketing execution and multiple global touchpoints.
The NFT paired with the physical sports car selling at an auction price of $1.6M was placed in the purchase Lamborghinis ever sold. As well as this, the campaign saw a global reach with 300+ editorial placements and 4.65M social impressions across the key markets of the USA, Canada, China, Hong Kong, Korea, and European countries, amplified by an advertising equivalent of $5.18M.
Digital-Led Innovation Winner – Circles.Life, “Be the Main Character”
INVNT and Circles.Life’s, “Be the Main Character” took the brand identity of an ‘un-telco’ nature of telco provider Circles.Life, and in collaboration with Australia’s leading gaming and tech influencers, created Australia’s first 3D billboard to project messages of love, diversity, body-positivity, and inclusivity.
Australia’s top digital and design minds were brought in, consisting of designers, motion capture specialists, cinema 4D and unreal Engine experts, plus animation, and avatar and motion/CGI Specialists who worked 24/7 to achieve Australia’s first 3D billboard.
Influencers were invited to develop their new future self in a futuristic world via a static medium 2D billboard, transformed into a 3D virtual stage. This 3D billboard was projected on top of the Emporium shopping centre in Melbourne city, for all walks of life to share the experience and inspiring stories.
This project garnered a global PR reach of 13.7M+ impressions.
A huge thanks to our partners at he Drum for hosting us, and letting us be a part of such a prestigious event and award program!