[INVNT GROUP], The Global BrandStory Project™, has been placed as a two-time finalist for their Pepsico Expo 2020 Dubai activation at the Eventex Awards 2023. The award-winning brand activation is a finalist in categories of Best Experiential Event and Brand Experience – Food & Beverage.
This award recognised the agency’s work on three immersive and educational pavilions powering legacy PepsiCo brands at last year’s Expo 2020 Dubai.
The Expo has received global recognition, recently winning “Best Overall Brand Activation” at the BizBash Event Experience Awards.
Our global team designed the landmark pavilions and 6-month experience for PepsiCo’s global brands: Aquafina®, Gatorade®, Pepsi®, and Lay’s®, and powered by Expo’s official themes of Sustainability, Mobility, and Opportunity. Results included 702,000 in-person visits to all PepsiCo pavilions and 323 media placements, totalling 246M media impressions globally.
See the full list of winners here.