LAMBORGHINI
Epic Road Trip
BACKGROUND
Riding on the success of the ULTIMATE campaign, Automobili Lamborghini wanted to continue investing in the Web3 space and build their next gen fan base.
CHALLENGE
Automobili Lamborghini were shutting down their factories for three years to retool and move from combustion fuelled engines to electric vehicles. How could they celebrate their past whilst looking to an electric future?
INVNT Innovation were additionally responsible for end-to-end project management, NFT development, drop mechanics, campaign strategy, creative and art direction, content development, PR, and MarComms.
STRATEGY
In an unprecedented project, INVNT Innovation collaborated with Automobili Lamborghini and two of the most iconic creators of our time, contemporary artists Krista Kim and Steve Aoki, to auction the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced together with an exclusive one-of-one NFT.
IMPACT
The Lamborghini ‘Ultimate’ drop was the world’s first 1:1 NFT together with a physical super sports car, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.
With this drop, INVNT Innovation united three forms of art: design, music and cutting-edge technology to create a never-before-seen, ultimate and unrivalled project that redefined the supercar and NFT space while bridging the gap between the physical and virtual world.