Ferrari
Ferrari Roma
BACKGROUND
Amidst the COVID-19 lockdown, Ferrari provided their VIP customers with an unforgettable remote experience, showcasing the new Ferrari Roma model. We crafted a unique virtual reality and sensorial experience for Ferrari, tailored to their new vehicle launch plans.
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Video Viewers
CHALLENGE
Amidst the COVID-19 lockdown, INVNT Innovation was entrusted with creating an unforgettable remote VR experience that showcased the new Ferrari Roma model. The challenge was to immerse customers in a “test drive” that felt like the real thing and ultimately encouraged potential buyers.
STRATEGY
Leveraging VR technology, we turned the empty streets of iconic cities around the world into test drive tracks through an invite-only interactive virtual reality drive.
This immersive experience covered iconic locations such as Tokyo, Singapore, Sydney, and Kuala Lumpur, with the virtual tour ultimately concluding at a Ferrari showroom. There, the brand’s President closed out the experience, with guests invited to explore the exterior and interior features of the vehicle from different angles. Customers were finally extended an invitation to book a Covid-safe, in-person test drive.
