Going Under The Hood Of The UGC Gaming Revolution (User Generated Creations)
This episode features Gareth Leeding, the Global Chief Strategy Officer of Livewire, who dives into the transformative impact of user-generated content on experiential marketing within gaming platforms like Fortnite and Roblox.
Gareth shares insights on how brands can authentically engage with audiences in these vibrant digital spaces, the challenges they face, and the exciting possibilities that lie ahead.
Whether you’re a marketer, a gamer, or simply curious about the intersection of technology and creativity, this discussion with INVNT’s Executive Director of Immersive Technology, Johan Polhem will show how brands can craft memorable experiences in the ever-evolving landscape of gaming.
*Recorded Live at SXSW Sydney 2024*
More on SXSW Sydney & The Discovery Stage: https://invntapac.com/
Meet INVNT®: https://invntgroup.com/